Marketing

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Marketing and outreach activities help connect your target population to the work you wish to accomplish in your community. This course provides information your loan fund can use to develop a marketing plan outline with specific goals and objectives, strategies, and effective messaging.

This course includes six video modules and one quiz module. Some video modules include flashcard reviews for practice. The final module is a 10-question course quiz. You must receive a score of 100% to pass the module. You may retake the final quiz as many times as needed. 

Module 1: Introduction

Lessons

Marketing On Demand Video Lesson (4 min)

Module 2: Marketing Overview

Lessons

Marketing Strategy Overview Video Lesson (21 min) Marketing Strategy Overview Flashcards

Module 3: Designing Marketing Plans and Tactics

Lessons

Designing Marketing Plans and Tactics Video Lesson (11 min) Designing Marketing Plans and Tactics Flashcards

Module 4: Effective Communications

Lessons

Effective Communication for Your SDCL Program Video Lesson (12 min) Effective Communication for Your SDCL Program Flashcards

Module 5: Marketing Data

Lessons

Marketing Data Video Lesson (11 min) Marketing Data Flashcards

Module 6: Course Recap

Lessons

Marketing & Outreach Wrap-Up Video Lesson (4 min)

Module 7: Final quiz

Lessons

Marketing & Outreach Final Exam Course Evaluation (5 min)
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